Wednesday, January 25, 2012

More Federal Control of the Internet May Put Pressure on Google to Block 9/11 Conspiracies

The federal government may soon be putting pressure on Google and other search engine providers to censor certain materials. Does Google have a responsibility to help stop the spread of 9/11 denialism, anti-vaccine activism, and other fringe beliefs?

Slate writes:

People who deny global warming, oppose the Darwinian account of evolution, refuse to see the causal link between HIV and AIDS, and think that 9/11 was an inside job have put the Internet to great use. Initially, the Internet helped them find and recruit like-minded individuals and promote events and petitions favorable to their causes. However, as so much of our public life has shifted online, they have branched out into manipulating search engines, editing Wikipedia entries, harassing scientists who oppose whatever pet theory they happen to believe in, and amassing digitized scraps of "evidence" that they proudly present to potential recruits.
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A new article in the medical journal Vaccine sheds light on the online practices of one such group—the global anti-vaccination movement, which is a loose coalition of rogue scientists, journalists, parents, and celebrities, who think that vaccines cause disorders like autism—a claim that has been thoroughly discredited by modern science.

While the anti-vaccination movement itself is not new—religious concerns about vaccination date back to the early 18th century—the ease of self-publishing and search afforded by the Internet along with a growing skeptical stance towards scientific expertise—has given the anti-vaccination movement a significant boost. Thus, Jenny McCarthy, an actress who has become the public face of the anti-vaccination movement, boasts that much of her knowledge about the harms of vaccination comes from "the university of Google.” She regularly shares her "knowledge" about vaccination with her nearly half-million Twitter followers. This is the kind of online influence that Nobel Prize-winning scientists can only dream of; Richard Dawkins, perhaps the most famous working scientist, has only 300,000 Twitter followers.


The article continues:

Today, anyone who searches for "is global warming real" or "risks of vaccination" or "who caused 9/11?" on Google or Bing is just a few clicks away from joining one of such communities. Given that censorship of search engines is not an appealing or even particularly viable option, what can be done to ensure that users are made aware that all the pseudoscientific advice they are likely to encounter may not be backed by science?


The options aren't many. One is to train our browsers to flag information that may be suspicious or disputed. Thus, every time a claim like "vaccination leads to autism" appears in our browser, that sentence would be marked in red—perhaps, also accompanied by a pop-up window advising us to check a more authoritative source. The trick here is to come up with a database of disputed claims that itself would correspond to the latest consensus in modern science—a challenging goal that projects like “Dispute Finder” are tackling head on.

The second—and not necessarily mutually exclusive—option is to nudge search engines to take more responsibility for their index and exercise a heavier curatorial control in presenting search results for issues like "global warming" or "vaccination." Google already has a list of search queries that send most traffic to sites that trade in pseudoscience and conspiracy theories; why not treat them differently than normal queries? Thus, whenever users are presented with search results that are likely to send them to sites run by pseudoscientists or conspiracy theorists, Google may simply display a huge red banner asking users to exercise caution and check a previously generated list of authoritative resources before making up their minds.

In more than a dozen countries Google already does something similar for users who are searching for terms like "ways to die" or "suicidal thoughts" by placing a prominent red note urging them to call the National Suicide Prevention Hotline. It may seem paternalistic, but this is the kind of nonintrusive paternalism that might be saving lives without interfering with the search results. Of course, such a move might trigger conspiracy theories of its own—e.g. is Google shilling for Big Pharma or for Al Gore?—but this is a risk worth taking as long as it can help thwart the growth of fringe movements.


So how long will it be before the federal government writes it's next internet censorship bill like SOPA to include forcing search engines to only produce searches on government approved internet materials?

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