Microsoft is Watching You: Microsoft Xbox Kinect May be a Large Source of Residual Ad Income for Microsoft

You pay $300 for the Xbox 360. It's another $60 for every game purchased. Now, it's a cheap camera probably made in China for another $130 that follows your every move. However, that's not all it's capable of doing.

According to Microsoft, the camera known as Kinect watches you and pays attention to your lifestyle. Microsoft is considering using the camera to target ads to you when you use your Xbox. In other words, you play the game, and Microsoft looks around your house looking for hints about the way you live life. Do you have a dog? What kind of toys does it see laying around? They then begin building a database in order to send ads through the video games you are already paying some big dollars for. It's creepy. It's kind of like the school officials who were sending the lap tops home and spying on the kids.

Dennis Durkin, who serves as chief operating officer and chief financial officer for Microsoft’s Xbox video game business, told investors Thursday that Kinect - which allows users to play video games without so much as a joystick - presents business opportunities for targeted game marketing and advertising.

“We can cater which content we present to you based on who you are,” Durkin said. “How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that.”

Now we know the roots of Microsoft comes from radical left-winger Bill Gates who has proposed population control on more than one occasion as a cure for global warming.



Could it be this is more of the same left-wing anti freedom conditioning that gets people comfortable of being watched? How much longer until the camera on your cell phone starts watching you? When will it begin snapping pictures at intervals and transmitting those pictures to a database so someone can watch your carbon habits? Microsoft has no right transmitting these images so they can profit, and the technology obviously isn't as family friendly as once thought. If they can watch you playing a game, who is to say there isn't a back door into the camera so they can watch you in your living rooms and bedrooms where your Xbox is placed.